Redesign the App Store screenshots to highlight the key selling points, enticing potential users to download the app.
ASO redesign
Released
My responsibility
Visual design
Sep - Oct 2023
Duration
Android, iOS
The Edge mobile browser is a product under Microsoft. Since its integration with Bing Chat in 2023, the Edge browser has gained a new product positioning, transforming into an AI browser. However, the promotional images in the app store still use the old design style and marketing strategy, failing to fully showcase its innovative AI features, making it difficult to attract potential users.
Why do we need redesign?
The current layout and style are outdated due to our recent branding changes.
The screenshots offer only brief descriptions, which may fail to capture users' attention effectively.
While the screenshots highlight some features of the app, they do not clearly convey the specific user scenarios and advantages of these features.
Problems:
How might we leverage our new branding to create an eye-catching layout that highlights our selling points and simplifies updates?
Design outcome
Combine feature demonstrations with real-use scenarios to enhance user understanding and interest.
Emphasise feature contextualisation
Highlight the selling point
Leverage illustration assets to showcase different features.
Templated design
The template was designed by studying the visual flows of both direct and indirect competitors. It also defines different areas and usage instructions, making it easier for other designers to use.
